NATCHITOCHES, La. — Northwestern State University contributed $497.1 million to the economy of northwest and central Louisiana during the 2023–2024 fiscal year, according to a newly released economic impact study conducted by labor market analytics firm Lightcast.

The report highlights NSU’s role as a key economic driver across its 10-parish service region, supporting over 7,000 jobs through university operations, student and visitor spending, alumni earnings, and community partnerships.

“NSU promotes economic growth in northwest and central Louisiana through its direct expenditures and the resulting expenditures of visitors, students and regional businesses,” said NSU President Dr. James T. Genovese. “The university serves as an employer and buyer of goods and services for its day-to-day operations. Numerous spin-off companies have formed because of programs and knowledge at NSU.”

Breakdown of Economic Impact:

• $76.3 million from university operations
• $65.1 million through business activity tied to NSU programs
• $11 million in visitor spending
• $9.3 million from student spending
• $2.2 million from volunteer service contributions
• $333.2 million in regional income generated by NSU alumni

The report noted that one in every 58 jobs in the region is supported by the university. The largest job sectors impacted include:

• Healthcare and social assistance: 1,286 jobs
• Retail trade: 590 jobs
• Food services: 441 jobs

Benefits to Students and Taxpayers

A bachelor’s degree from NSU yields significant financial benefits, with graduates earning an average of $21,900 more per year than peers with only a high school diploma. Over a lifetime, this gap contributes to long-term financial stability and increased regional income.

Taxpayers also receive a positive return on investment:

• $1.60 in public value for every dollar invested
• $8.30 in societal value per dollar, including improved health outcomes and reduced public assistance needs

The university also plays a role in community service, with students and faculty supporting local nonprofits, small businesses, and public service organizations. NSU continues to serve as a critical pipeline for trained professionals in high-demand sectors throughout the region.

The study used NSU’s 2023–2024 academic and financial data, as well as state and federal labor statistics, to assess the university’s tangible economic contributions.