Margaritaville Resort Casino to Unveil ESPN BET Retail Sportsbook on Saturday
Newly Branded Space to Provide Casino Guests with Enhanced Sports Betting and Viewing Experience
Bossier City, LA – Margaritaville Resort Casino in Bossier City will unveil its newly branded ESPN BET Sportsbook this Saturday, September 14. The refreshed sportsbook with ESPN BET branding will continue to provide customers with the ultimate sports viewing and betting experience. The opening of the ESPN BET Sportsbook furthers brand connectivity between PENN Entertainment’s (“PENN”) retail casino and online sports betting platform.
The ESPN BET sportsbook, conveniently located right inside the casino’s main entrance, offers guests a two-level sports betting experience that covers every game around. The sportsbook features a 48-foot video wall, an additional 45 HDTVs, 5 betting kiosks, 3 over-the-counter terminals, and a premium game-time dining menu and daily drink specials.
“We’re thrilled to bring the ESPN BET brand to our casino, offering a premium sports betting and viewing experience to our customers and further establishing Margaritaville Bossier City as a key sports and entertainment destination in the region.” said General Manager and Senior Vice President, Daniel Ihm.
On Saturday, September 14, at 10 a.m., a formal ribbon cutting will be held at ESPN BET Sportsbook. Additionally, PENN Play members who have downloaded and registered for the ESPN BET app will receive ESPN BET swag, plus have a chance to win prizes throughout the watch party as the Tigers take on the Gamecocks at 11 a.m.
ESPN BET, which launched in November 2023, is the official sportsbook of ESPN. ESPN BET combines ESPN’s industry-leading brand and multiplatform reach with PENN’s proprietary in-house technology and deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 18 jurisdictions, including Louisiana. The ESPN BET sportsbook at Margaritaville Bossier City is one of several branded retail locations scheduled to open across PENN properties this fall, pending applicable regulatory approvals.
About Margaritaville Bossier City
Margaritaville Resort Casino is the perfect island escape located on the banks of the Red River in Bossier City, LA, two and half hours from the Dallas-Ft. Worth metropolitan area. This premier property is ideal for the business traveler or guest looking for the ultimate in entertainment, hospitality, and dining experiences, plus non-stop gaming action. The property includes a 19-story hotel complex with approximately 400 spacious rooms and suites, swimming pool, salon & spa, and cardio fitness center; five innovative dining outlets; and top-name entertainment. The casino features Vegas-like gaming action with 50 table games and approximately 1,000 slot machines. Enjoy an exceptional getaway every time you visit Margaritaville. Margaritaville Resort Casino is owned by PENN Entertainment, Inc.
Margaritaville Bossier City is an equal opportunity employer committed to responsible gaming.
Contact: Elizabeth Lowery | t: 318.218.8814 | elizabeth.lowery@pennentertainment.com