BOSSIER CITY, LA — Comcast is celebrating its growing investment in Northwest Louisiana with a weekend of high-flying excitement and community connection in Bossier City. As the proud sponsor of the Red River Balloon Rally on July 18–19, Comcast is bringing the Xfinity experience to life with immersive activations, a branded hot air balloon, and a symbolic lighting of the Bakowski Bridge of Lights.

What:  

Red River Balloon Rally
Xfinity will be on-site with an expandable Xfinity POD, giving attendees a chance to connect with product experts and explore the latest in internet, mobile and entertainment services. Our branded balloon will provide a standout photo moment for guests, while the VIP Sponsors Lounge will feature a fully immersive Xfinity experience, complete with custom décor, interactive elements and curated backdrops for memorable photos. Please let me know if you are interested in attending.

Bakowski Bridge of Lights Lighting
To kick off the celebration, Comcast will light the Bakowski Bright of Lights purple on July 17 and 18, symbolizing our strong connection to Bossier City and the surrounding region. Just as the bridge links Bossier City and Shreveport, Xfinity connects communities with powerful technology and service. Read more about why Comcast is the perfect fit for the region here.

When:

• Bakowski Bridge of Lights: July 17-18, 2025 | approx. 8:00 pm – midnight
• Red River Balloon Rally: July 18-19, 2025 | 5:00 – 9:30 pm

Where:

• Bakowski Bridge of Lights: 540 Boardwalk Blvd, Bossier City, LA 71111 
• Red River Balloon Rally: Louisiana Downs - 8000 E Texas St. Bossier City, LA 71111 

These celebrations highlight Comcast’s ongoing investment of more than $25 million in Bossier City, where over 8,000 homes are already connected, and emphasize our commitment to digital access, community engagement, and economic development in Northwest Louisiana.

Contact:

Portia Akins, Public Relations Manager | Big South

M: (470) 322-0332

Email: Portia_Akins@comcast.com